London is unquestionably the place to be when we think of design, hip culture, trendy loft apartments, constant development etc. Within the framework of this unique environment, Tent London is held every year during the London Design Festival. Tent London is an interior design show exclusively for international designer brands.
This year Tent London was held for the 9th time from 24 to 27 September. During this edition, Z-Parket attended the Super Brands show alongside distributor Solid Floor. Super Brands is a part of Tent London.
This year there were even more press reporters, visitors and participants than in previous years. In total there were 25,482 visitors from 56 different countries. We can thus deem it to have been a true success. 79% of visitors come from the UK, which also implies that a lot of foreign visitors come to the show too.
In addition, Super Brands is the part of Tent London attended by the highest number of non-domestic visitors. The show is therefore not only ideal in order to extend the reach of Z-Parket in the UK but at the same time also an opportunity to demonstrate the natural splendour of the range to people from all around the world. At Super Brands you can take a look at the most progressive furniture, lighting and interior design brands. In a manner of speaking the show offers an insight in what is currently going on in the world of design. For that reason, it is also the occasion to place the spotlight on the varied and high quality Z-Parket range.
Solid Floor is a creative company combining dedication and expertise. It was founded in 1994 and specialises in customised flooring. It offers customised high quality flooring. Thanks to its excellent work and showrooms in Marylebone and Notting Hill, it has built up a reputation as one of the best flooring specialists in London. Solid Floor is therefore an exceptionally suitable partner with which to enter a close collaboration.
Z-Parket provided Solid Floor with support before, during and after Super Brands. This included assistance in the design and manning of the stand, the provision of sample material and support in UK sales and leads follow-up.
This was Z-Parket's first participation in Super Brands. For some time now there had been a request to intensify the collaboration with Solid Floor. Z-Parket and Solid Floor share the same passion. This very passion is what brought about the collaboration and the attendance at the show. For both companies, this collaboration is the ideal opportunity to show their worth and to convince the British interior design market even more of the quality of Z-Parket floors.
As a result of the show, a great many Z-sample boxes have already been sent out by Solid Floor. Architects and contacts of Solid Floor, whose presence at the show was highly desired, were thus encouraged to visit the joint stand. The Z-sample box is a box containing small square hand samples for architects. They are thus immediately able to see the natural finish of the various types.
Attendance at a show is a long-term investment. The first results are already starting to come in, which makes the participation a successful one.
Want to know more about Solid Floor? Click here.
Want to know more about Tent London and Super Brands? Click here.